Facebook & Instagram Ads Copy

Ready-to-Use Ad Copy for Meta Advertising Campaigns

ALA Affiliate Marketing Kit • Replace AFFILIATE_ID with your unique affiliate ID in all destination URLs

Affiliate Link Format: Use https://realworldiq.com/?ref=AFFILIATE_ID, https://realbioage.com/?ref=AFFILIATE_ID, or https://reliqtest.com/?ref=AFFILIATE_ID as your website URL. Replace AFFILIATE_ID with the ID provided in your affiliate dashboard.

Ad Structure Reminder: Facebook/Instagram ads have three text areas: Primary Text (above the image/video), Headline (bold text below the image), and Description (smaller text below the headline). Use the variations below and mix-and-match for A/B testing.

Real World IQ (RWIQ)

RWIQ — realworldiq.com

Primary Text Variations

This is the main copy that appears above the image. Aim for 125 characters for the visible portion; the rest appears after "See more."

1Primary Text

Your IQ is more than a single number. Real World IQ measures 8 cognitive domains and matches you to careers where your mind thrives.

Created by Timothy E. Parker, Guinness World Records Puzzle Master who has challenged 180M+ minds over 30 years.

Standard $99 | Premium $199 with full career matching.

2Primary Text

Most IQ tests give you one number and leave you guessing. Real World IQ gives you a complete cognitive profile across 8 measured domains — plus it matches your unique strengths to ideal careers.

This is the IQ test built for the AI age. From $99.

3Primary Text

Have you ever wondered what your REAL cognitive strengths are?

Real World IQ goes beyond a single score to measure logic, memory, spatial reasoning, verbal ability, and 4 more domains. You will also get personalized career recommendations based on your unique profile.

Designed by a Guinness World Records holder. Take it today.

4Primary Text

A single IQ number tells you almost nothing about how your mind actually works.

Real World IQ measures 8 cognitive domains and shows you exactly where your intellectual strengths lie — then matches those strengths to careers. This is the most accurate IQ test for the AI age.

From $99. Instant results.

5Primary Text

Stop relying on outdated IQ tests that reduce your intelligence to a single number.

Real World IQ was designed by Timothy E. Parker — the Guinness World Records Puzzle Master who has challenged over 180 million minds. It measures 8 cognitive domains and includes career matching.

Standard $99 | Premium $199

Headlines

Bold text that appears below the ad image. Keep to 40 characters for full visibility.

1 What Is Your Real IQ?

2 The IQ Test Built for the AI Age

3 8 Cognitive Domains. One Test.

4 Your Mind Is More Than One Number

5 Discover Your True Cognitive Profile

Descriptions

Smaller text below the headline. Keep concise.

1 8 domains measured. Career matching included. From $99.

2 By Guinness World Records Puzzle Master Timothy E. Parker.

3 The most accurate IQ assessment available online. Instant results.

Audience Targeting Suggestions

Interests:

Intelligence tests, IQ tests, Brain training
Mensa, Puzzles, Logic games
Self-improvement, Personal development
Career development, Career change, Job search
Science, Psychology, Neuroscience
Education, Online learning, Lifelong learning

Demographics:

Age: 25-55 (primary), 18-24 (secondary/students)
Education: College-educated preferred
Income: Middle to upper-middle household income
Language: English (all variations)

Behaviors:

Online purchasers, Engaged shoppers
Technology early adopters
Frequent travelers (correlated with curiosity/education)
Small business owners (career relevance)

A/B Testing Recommendations:

Test "question" headlines (What Is Your Real IQ?) vs. "statement" headlines (8 Cognitive Domains. One Test.)
Test short primary text (2-3 lines) vs. long-form (5+ lines with line breaks)
Test credibility-led copy (Guinness World Records) vs. benefit-led copy (career matching)
Test $99 pricing mention in primary text vs. omitting price
Image test: abstract brain imagery vs. professional/career imagery vs. score dashboard mockup

Real Bio Age (BioAge)

BioAge — realbioage.com

Primary Text Variations

1Primary Text

Your calendar age is just a number on your license. Your biological age is what actually matters.

Real Bio Age measures multiple health domains to reveal how old your body really is — and gives you a personalized plan to turn back the clock.

Standard $99 | Tracker $179 for ongoing insights.

2Primary Text

Science shows your biological age can be years — even decades — different from your calendar age.

Real Bio Age is a comprehensive health assessment that reveals your true biological age and gives you actionable recommendations to live longer and age smarter.

Created by Guinness World Records holder Timothy E. Parker.

3Primary Text

What if you could find out exactly how fast your body is aging — and what to do about it?

Real Bio Age assesses multiple health domains, compares your biological age to your calendar age, and delivers a personalized longevity roadmap you can start following today.

From $99. Instant results.

4Primary Text

You might be 40 on paper but 52 biologically. Or you might be 50 on paper but 38 inside.

Real Bio Age gives you the answer — a science-backed biological age assessment with personalized longevity recommendations across multiple health domains.

Standard $99 | Tracker $179

5Primary Text

Longevity is not luck. It is strategy.

Real Bio Age was designed by Timothy E. Parker, Guinness World Records Puzzle Master who has challenged 180M+ minds over 30 years. This comprehensive assessment reveals your true biological age and provides a customized action plan.

Take control of how you age. From $99.

Headlines

1 How Old Is Your Body Really?

2 Your Biological Age Revealed

3 Discover Your True Bio Age

4 Age Smarter Starting Today

5 Your Personalized Longevity Plan

Descriptions

1 Multiple health domains assessed. Personalized longevity plan. From $99.

2 Science-backed biological age assessment by a Guinness World Records holder.

3 Find out how fast you are aging and get actionable steps to reverse it.

Audience Targeting Suggestions

Interests:

Health and wellness, Healthy living, Fitness
Longevity, Anti-aging, Biohacking
Nutrition, Organic food, Supplements
Yoga, Meditation, Mindfulness
Running, CrossFit, Weight training
Science, Biology, Health science
Self-improvement, Personal development

Demographics:

Age: 35-65 (primary), 25-34 (secondary/health-conscious younger adults)
Both genders (slight female skew for health/wellness)
Income: Middle to upper household income
Parents (health motivation for family)

Behaviors:

Health and beauty purchasers
Engaged shoppers, Online purchasers
Fitness enthusiasts (gym memberships, fitness trackers)
Frequent organic/natural product buyers

A/B Testing Recommendations:

Test fear-based framing ("You might be aging faster than you think") vs. aspirational ("Take control of how you age")
Test specific age contrast examples ("40 on paper, 52 biologically") vs. general benefits
Test health/fitness imagery vs. youthful lifestyle imagery vs. scientific/data imagery
Test calling out the Tracker tier ($179) in primary text vs. leading with Standard ($99) only
Test video ads showing a before/after scenario vs. static image with statistics

RELIQ (Relationship Intelligence)

RELIQ — reliqtest.com

Primary Text Variations

1Primary Text

Do you know your Relationship Intelligence score?

RELIQ measures three dimensions most people never think about: Relationship IQ, Emotional IQ, and Loyalty IQ. It reveals hidden patterns in how you connect, empathize, and commit.

Individual $99 | Couples $179 for side-by-side comparison.

2Primary Text

Every relationship has an intelligence behind it — and now you can measure yours.

RELIQ is the first assessment that scores your Relationship IQ, Emotional IQ, and Loyalty IQ together, with actionable insights to strengthen every connection in your life.

Created by Guinness World Records Puzzle Master Timothy E. Parker.

3Primary Text

Couples: Take the RELIQ together and see where you align — and where you can grow.

RELIQ Couples Mode compares both partners across Relationship IQ, Emotional IQ, and Loyalty IQ in a detailed side-by-side report. It is the relationship upgrade you did not know you needed.

Couples $179. Individual $99.

4Primary Text

We measure IQ. We measure EQ. But nobody measures how intelligently you love — until now.

RELIQ is a first-of-its-kind assessment that scores your Relationship IQ, Emotional IQ, and Loyalty IQ. Whether you are single, dating, or married, it reveals the patterns driving your connections.

From $99. Instant results.

5Primary Text

Stronger relationships start with self-awareness.

RELIQ was designed by Timothy E. Parker, Guinness World Records holder who has challenged 180M+ minds. It measures three critical dimensions of how you relate to others and delivers personalized insights to help you connect more deeply.

Individual $99 | Couples $179

Headlines

1 What Is Your Relationship IQ?

2 3 Dimensions of Love, Measured

3 Couples: Take It Together

4 Your Relationship Intelligence Score

5 How Intelligently Do You Love?

Descriptions

1 Relationship IQ + Emotional IQ + Loyalty IQ. Individual $99 or Couples $179.

2 The first assessment to measure all three dimensions of relationship intelligence.

3 By Guinness World Records Puzzle Master. Instant PDF report with actionable insights.

Audience Targeting Suggestions

Interests:

Relationships, Marriage, Dating
Psychology, Emotional intelligence
Self-improvement, Personal growth
Couples therapy, Relationship advice
Love languages, Attachment theory
Wedding planning, Engagement (for couples mode)
Parenting (relationship skills transfer)

Demographics:

Age: 25-50 (primary), 18-24 (secondary/new relationships)
Relationship status: In a relationship, Engaged, Married (for couples ads)
Relationship status: Single (for individual/self-improvement ads)
Both genders

Behaviors:

Recently engaged, Newlywed (within 1 year)
Anniversary within 30 days
Online purchasers, Engaged shoppers
Frequent gift givers

A/B Testing Recommendations:

Test couples-focused copy vs. individual self-improvement copy (separate ad sets)
Test emotional hooks ("How intelligently do you love?") vs. analytical hooks ("3 Dimensions of Love, Measured")
Test carousel ads (one slide per IQ domain) vs. single image
Test targeting recently engaged audiences separately with couples-specific messaging
Test gift-angle copy ("Give the gift of relationship insight") around Valentine's Day, anniversaries

Facebook & Instagram Ads Best Practices

Image/Video Best Practices: Use high-contrast images with minimal text (under 20% text overlay for best delivery). Vertical 4:5 format for feed placements. Square 1:1 for carousel. 9:16 for Stories and Reels. Video should capture attention in the first 3 seconds.

CTA Button: Use "Learn More" as your call-to-action button for top-of-funnel awareness campaigns. Use "Sign Up" or "Get Offer" for retargeting campaigns targeting warm audiences.

Campaign Structure: Create separate ad sets for each product. Within each ad set, use Dynamic Creative to test multiple primary text, headline, and description combinations automatically. Start with $20-50/day per ad set.

Pixel & Tracking: Install the Meta Pixel on the product landing page. Set up a "Purchase" conversion event if possible. Use the Conversions objective to optimize for buyers, not just link clickers.

Compliance: Meta prohibits ads that assert or imply personal attributes, including intelligence level. Avoid "You are smart" or "Your IQ is high." Instead use inclusive framing: "Discover your cognitive profile" or "Find out your biological age." Do not use before/after imagery for BioAge. All ads must comply with Meta Advertising Standards.

Lookalike Audiences: Once you have 100+ conversions on a product, create a 1% Lookalike Audience based on purchasers. This typically produces the highest ROAS for these types of assessment products.